The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.
The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.
The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth:
* Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis
* Who should be communicator and why
The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Practical approach and style which will engage professional readership
Uses many contemporary business cases and examples
No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice

Student absenteeism and its effect on academic performance concerns all stakeholders in education. Schools in Nyandarua County have recorded high levels of absenteeism in their institutions. This study aimed at establishing the effect of absenteeism on academic performance of secondary school students in Nyandarua County Kenya. The target population of the study was 3,763 students from mixed public secondary schools. All hypotheses were tested at 95% significance level. The results indicated that student absenteeism affected academic performance and that the level of student absenteeism mattered in academic performance. It was found out that the main cause of student absenteeism was lack of school fees. The study also observed that many student counsellors did not treat student absenteeism as a problem requiring their intervention. The study further indicated that student age did not affect absenteeism and self-study habits of chronic absentees did not significantly affect their academic performance. Among the recommendations the study made included; provision of universal and free or affordable secondary education in Kenya.